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By Ivar Ekeland

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To see this in action simply go to BING and do a search for marketing expert. You’ll see that the first five results, and those that follow, all have marketing expert in the URL. Another way that having your keywords in the URL helps is when it comes to link building for Google. Each time a website links to your website using only your URL, if that URL is comprised of your keywords, it provides a boost to Google search results. As I’ll show you later, all linking coming into your website should contain your keyword phrase, and this can be accomplished without owning a particular URL.

Closer to the top of your web page. Sitemaps A sitemap is a single page on your website that provides access to all other pages on your site, at least the most important ones. Sitemaps serve two purposes. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. When the spider arrives at your website, it will read the first page of your site and then start looking at your navigational links (which include a link to your sitemap).

To facilitate easy navigation, the homepage has links to each of the category pages. ” The reason I use this label is because each of these pages is directly accessible from the home page in just one click. There are numerous benefits to this type of architecture which I’ll be covering in more detail. This would look something like the following: Although internal linking can be accomplished in a variety of ways, this is just one example of a basic linking structure you can follow. Here are some tips you can use to ensure your internal linking is designed properly: • Include links to all of your main category pages from your homepage by placing links in a navigation menu.

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