Download Facebook Marketing For Dummies by Paul Dunay, Richard Krueger PDF

By Paul Dunay, Richard Krueger

Fb boasts an exceptionally dedicated person base, with greater than sixty five billion web page visits per 30 days. With fb, a company can industry and advertise their model, items, or prone through the network's integrated parts of profile pages, polls, group development, ads, word-of-mouth advertising and marketing, and company functions. This insightful source specializes in the techniques, strategies, and strategies essential to lead your company into the realm of fb advertising. filled with very important real-world case stories, the e-book serves as vital advisor for the main trustworthy, accountable, and moral company and advertising and marketing practices with fb.

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Stories often include links that lead you to a photo album, a video, a Facebook Group that you can join (see Chapter 7), or a Facebook Page for your business (see Chapter 4) that you can connect to. This continuous stream of news keeps you informed of your friend’s activities and draws comparisons to Twitter, another fast rising social network. Dubbed by many as the twitterization effect, the design underscores the potential of the social graph stream. No one knows where this stream leads, but one thing is for sure, the Facebook News Feed is the heart and soul of the beast that is Facebook.

Members can add to any discussion by typing their comments in the appropriate box and clicking the Post Reply button. info 13 14 Part I: Getting Started on Facebook Figure 1-2: Facebook Pages feature discussions that allow two-way interaction. Applications Just like a profile, you can customize a Page with a host of applications (apps). Not all Facebook apps work on a Page, but a wide range of useful apps are available ranging from virtual business cards to RSS feeds from your favorite blogs and news services.

If you’re sending to a member who’s not a Facebook friend, you can only send to their internal Facebook e-mail, not an outside email address. info 45 46 Part I: Getting Started on Facebook The Inbox also features tabs at the top for organizing your e-mails. These include: ✓ Sent Messages: By clicking Sent Messages, you’re presented with all the Facebook e-mails you’ve sent. ✓ Notifications: Provides a stream of News Feed stories focused on notifications, such as birthdays, events, and other social actions triggered by you and your friends’ interactions on Facebook.

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