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By Richard D. Lewis
This name addresses the query: Can globalization result in the standardization of values and modes of behaviour? It discusses how geography, language and faith effect on tradition and explores points of tradition that obliterate rational arguments.
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The diagrams on pages 77–78 illustrate intercategory relationships. When we look carefully at these diagrams, we can see that commonalities exist among all three types, but similarities are fewest between linear-actives and multi-actives. Reactives fit better with the other two because they react. Consequently, the trade-hungry Japanese settle comfortably in conservative, orderly Britain and also have reasonably few problems adapting to excitable Latins on account of their similar orientation toward people, diplomatic communication, and power distance.
Those close to the linear-reactive axis are likely to be strong, silent types who can work together calmly and tend to shun multi-active extroversion and loquacity. Those close to the multi-active/reactive axis will, in spite of visible differences, attach great importance to relationships and circumvent official channels by using personal contacts or networks. People close to the linear-active/multi-active axis, though opposites in many ways, are inevitably broad-minded on account of their range of traits and are likely to be forceful and persistent in their actions.
Multi-actives are flexible and frequently change their plans, which in themselves are not as detailed as those of linear-actives. Improvisation and handling chaos are strong points. Multi-actives borrow and lend property rather freely. They are gregarious and inquisitive, valuing privacy less than company. Often epicurean, they adhere less to strict Protestant values than linear-actives do. In business, they use charisma, rhetoric, manipulation, and negotiated truth. ” They entertain lavishly and give presents or undercover payments to secure deals and contracts.