Download Creating a Climate for Change: Communicating Climate Change by Susanne C. Moser, Lisa Dilling PDF

By Susanne C. Moser, Lisa Dilling

The necessity for powerful verbal exchange, public outreach and schooling to extend aid for coverage, collective motion and behavior swap is ever current, and may be such a lot urgent within the context of anthropogenic weather swap. This booklet is the 1st to take a entire examine communique and social swap in particular particular to weather switch. it's a detailed selection of rules reading the demanding situations linked to speaking weather swap so as to facilitate societal reaction. It deals well-founded, functional feedback on how one can converse weather switch and the way to strategy comparable social switch extra successfully. The participants of this booklet come from a various variety of backgrounds, from govt and academia to non-governmental and civic sectors of society. The publication is accessibly written, and any really expert terminology is defined. it is going to be of serious curiosity to educational researchers and pros in weather swap, environmental coverage, technological know-how verbal exchange, psychology, sociology and geography.

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Extra resources for Creating a Climate for Change: Communicating Climate Change and Facilitating Social Change

Sample text

The successful innovators in this book have found ways to communicate that recognize these pitfalls and manage to circumvent or avoid them in practice. Barriers to action The fundamental claim of this book is that better information dissemination, more knowledge, or more effective communication alone will not necessarily lead to desirable social changes. While we strongly believe that better understanding has an important role to play, communication that does not keep barriers to behavior and social change in mind is unlikely to be effective or sufficient.

We use the terms global warming and climate change interchangeably, but communicators disagree À less on the different meanings and implications À but more on which terms may be more effective in reaching various audiences. Most scientists prefer climate change, or anthropogenic climate change, to encompass the many related changes in the atmosphere and global climate. The term allows, for example, for the possibility that while global average temperatures are increasing, local or regional climates may cool.

Whether the decision is taken to maintain the status quo or undertake aggressive action to mitigate global warming, the burden and benefits of outcomes are unequally shared across nations and generations. Unfortunately, those who currently benefit from the status quo and who perceive themselves to be less severely impacted have little incentive to push for action (Agyeman, Bullard, and Evans, 2003; Kasperson, Kasperson, and Dow, 2001; Kasperson and Dow, 1991; Kasperson and Kasperson, 1991). Those, on the other hand, who are likely to be impacted more severely À the poor within developing and developed countries À have much incentive but little power and even fewer means to influence policy-making.

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