Download Content Everywhere by Sara Wachter-Boettcher, Eva Lotta Lamm PDF

By Sara Wachter-Boettcher, Eva Lotta Lamm

Care approximately content material? greater reproduction is not adequate. As units and channels multiply--and as clients anticipate to simply relate, proportion, and shift information--we desire content material which can cross extra areas, extra simply. This e-book can help you cease developing mounted, single-purpose content material and begin making it extra future-ready, versatile, and reusable.

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These pioneers developed ways to separate content舗s structure from its presentation, create repositories of content ready for reuse, and mark content up in a way that would allow it to travel between systems, resulting in approaches like DITA (Darwin Information Type Architecture), an XML-based language for authoring and publishing information in modules categorized according to topic. Originally designed by IBM舗s technical communicators to help organize their own help documentation, DITA is perhaps best suited for marking up technical content, such as manuals for complex systems like military aircraft or computer hardware舒use cases that don舗t always feel relevant to the wider world of digital professionals.

Yet I was still hitting walls: mobile sites where content was left to rot because it was managed separately from the desktop version; 舠related content舡 modules that were largely irrelevant; clients who couldn舗t manage the content they had now but were certain they needed more, more, more. Then, in the summer of 2011, I picked up Responsive Web Design by Ethan Marcotte. Knowing more about the Brazilian electroclash band CSS than cascading style sheets, I wasn舗t certain what would be in it for me.

Every time an improved browser version comes along or new internet device comes on the scene, it seems to break the site we just finished producing (or paying for). We build only to rebuild... merely to keep up with browsers and devices that seem determined to stay one budget-busting jump ahead of our planning and development cycles. 舒Jeffrey Zeldman and Ethan Marcotte7 Today, the standards movement is leading to new approaches, like adaptive and responsive design, where a single site is designed with flexible grids and images, allowing it to resize and reflow on the fly to serve whatever display size you need舒working beautifully on devices like smartphones, tablets, laptops, and desktops.

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