Download Communicating Climate Change and Energy Security: New by Greg Philo PDF
By Greg Philo
This ebook, drawing on new examine carried out for the united kingdom strength source Centre (UKERC), examines the modern public debate on weather switch and the associated factor of strength safety. It analyses the major procedures which impact the formation of public attitudes and realizing in those parts, whereas additionally constructing a very new technique for analysing those techniques. The authors deal with primary questions on easy methods to appropriately tell the general public and improve coverage in parts of serious social significance whilst public mistrust of politicians is so common. the hot equipment of attitudinal learn pioneered right here mixed with the eye to weather swap have software and resonance past the united kingdom and certainly hold international import.
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Extra info for Communicating Climate Change and Energy Security: New Methods in Understanding Audiences
As Miller notes the Internet has become as much about conversing with others as it is about accessing information in the rise of what he calls ‘phatic culture’, in which communication without content has taken precedence (Miller 2008). The broader Internet takes care of the trivial while television and newspapers—of which sites such as Mail Online can be seen to be online versions the paper that founded in the same aims and agendas—take care of real news. Meanwhile lobbying and other covert means of influencing policy have greatly expanded in the private sphere, Theorising the Media 35 reducing further the capacity of the public to make informed choices (Philo and Miller 2005).
But there is further reason why such a high volume of digital activity does not result in increased attention to the concerns of ordinary citizens in the public sphere, and that is the trivialisation of culture online. The digital realm is largely used for entertainment and correspondence rather than for news updates and knowledge building. As Miller notes the Internet has become as much about conversing with others as it is about accessing information in the rise of what he calls ‘phatic culture’, in which communication without content has taken precedence (Miller 2008).
Cultural Factors in the Processing of Information In response to these limitations, a body of research has developed looking at the key factors in the negotiation of climate change media accounts. Developing a ‘circuit of culture’ model, Carvahlo and Burgess (2005) argue that audiences’ interpretations are subject to context and are highly dynamic. Other researchers focus on the way in which climate change problems are made relevant to different audiences by reference to cultural factors (Moser and Dilling 2007b; Hulme 2008), although notably research with actual audiences has not been the centrepiece of these studies.