Download Blogging to Drive Business: Create and Maintain Valuable by Eric Butow PDF
By Eric Butow
Use running a blog to Supercharge revenues, consumer Loyalty, Innovation, and gains “To connect to today’s consumer, you must cease pushing your message out and begin pulling your clients in. and there's no larger device for this than the weblog! running a blog to force enterprise is an important advisor for any company wishing to take advantage of a web publication to draw a gentle move of inbound opportunities.” —Paul Dunay, worldwide coping with Director of prone and Social advertising, Avaya Inc. running a blog will help deepen client loyalty, succeed in new consumers, achieve vital suggestions, and force extra revenues. This no-nonsense consultant exhibits the best way to craft a enterprise web publication that does all that, and more—building what you are promoting and lengthening your earnings. most sensible e-marketers and enterprise bloggers Eric Butow and Rebecca Bollwitt assist you outline transparent targets, generate the fitting content material with the proper instruments, allure viewers, construct groups, and stay away from expensive error. They draw on their lonesome huge adventure, in addition to the paintings of innovators from businesses reminiscent of Intel, Wal-Mart, Google, HP, and BusinessWeek. no matter what your position within the company, you’ll tips on how to: • release a web publication that actually represents the simplest of your enterprise • Create a entire, long term running a blog process • employees your running a blog initiative • combine blogs with different offline and internet affiliate marketing courses • Use your weblog to force buyers and customers to the enterprise • Push up to date details to shoppers through RSS • construct a thriving on-line community—and examine from what it tells you • deal with reviews (and come to a decision no matter if to have them) • make the most of podcasts, vlogs, microblogging, and different new options • achieve company price from sizzling new net 3.0 applied sciences, together with widgets, mashups, own brokers, and the Semantic net
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Additional info for Blogging to Drive Business: Create and Maintain Valuable Customer Connections
According to the TypePad site, you can do a lot of things in TypePad that you either can’t do in Blogger or WordPress or that cost extra in WordPress. For example, you can password-protect your blog, which costs extra in WordPress. However, the blog platforms are constantly improving. So, what some sites tell you is an advantage really isn’t. For example, the TypePad site’s comparison page states that TypePad easily connects to your social networking profiles, but recently WordPress and LinkedIn (as well as other sites) have become much more proficient at connecting with each other.
11, also let you download the video so that you can see the latest and greatest tech gadgets offline. 11 The Bleeding Edge TV blog. For example, Nancy’s Lullaby Nursery (mentioned earlier in this chapter) started off with a text blog about infant and toddler care. But Nancy, the owner, decided that she wanted to put together a video showing some care techniques. Her husband recorded the video for the blog, edited the blog on his computer, saved the file in the appropriate format for the blog, and posted the video along with a little text in a new blog post.
The following sections discuss some of the more popular blogging sites. com). com Web site. com. org. com site hosts blogs on its site—all you have to do is go through a few steps to create your blog. 2 that lets you download the WordPress blogging system so that you can install it on your server, configure it, and then post blog entries. com in it. org, you download and configure the WordPress system so that you can have greater control over how the blog looks and have a custom URL. Is the WordPress site best for your blog?